Jerk Up
Rebranding Work
Jerk Up" is a stable Jamaican food truck based in St Ives, Cambridgeshire, United Kingdom. The owner prides himself on the traditional and well-known Jamaican cuisine he cooks for his customers. The food truck has recently grown in popularity with the local community of St Ives due to its welcoming customer service to both new and regular customers.
The aim of the rebranding for the food truck was to create a logo that stands out and shows the welcoming attributes of the food truck's service. The colours of the Jamaican flag heavily influence the logo.
The brand logo features a food van surrounded by trees, alongside the brand name. The three coloured bars symbolise the colours of the Jamaican flag. The typeface used for the logo is called Almaq.
Loyalty Card
We designed a loyalty card to encourage repeat visits to the food truck by rewarding customer engagement. By offering discounts, points, freebies, or exclusive benefits, this makes the customers feel recognised and valued. For example, a card offering “Buy 8 meals, get the 10th free” provides a simple incentive for customers to choose us over competitors.